What does public relations do?
We like to say that PR is building trust with the right influencers that inspires other people to do your marketing for you for free.
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Public Relations
PR is an essential part of any communications strategy. We draw on more than a decade’s worth of experience and connections on both coasts to quickly get smart on your topic and level up your earned media game. Services include strategic planning for proactive and reactive PR, including message development, community and media engagement, thought leadership and media training.
What Does Public Relations Include?
If you work with us for PR, here are some examples of what that might entail:
Messaging Strategy
We’ll help you identify the most important key messages you need to stick to when talking to each of your target audiences, and develop talking points to help guide you.
Media/Speaker Training
We’ll get you interview-ready by walking you through the best practices for speaking to media–or simply speaking confidently about your business to the people that matter.
Media Engagement
We’ll develop a proactive pitching strategy that puts you in front of the right influencers for your audience, and handle incoming media inquiries.
Thought Leadership
We help you get your thoughts, expertise, and opinions out there, so your audience views you as a trusted resource.
How It Works
Step 1
We do an in-depth kick-off meeting to determine your needs, goals, and audiences.
Step 2
We develop key messages for you based on the target audiences you need to reach, build comprehensive media lists, and provide media training if needed.
Step 3
We develop a comprehensive PR strategy and editorial calendar to guide our efforts, noting key developments and dates on the horizon. Don’t worry, this is a living document!
Step 4
Get ready, get set, get out there!
